Privacy Policy

1. Who We Are

TechAvidity Business Solutions LLC is a technology consulting firm headquartered in Frisco, Texas, with a delivery centre in Bangalore, India. We provide enterprise technology consulting services across process automation, API management, graph data, real-time analytics, digital experience, and IBM middleware.

For questions about this Privacy Policy, contact us at:

• Email: info@techavidity.com
• Phone: +1 (469) 240-2233
• Address: Frisco, TX, United States

2. Information We Collect

We collect information you provide directly and information collected automatically when you use our website.

2.1 Information You Provide

• Contact form submissions: name, email address, phone number, company name, and any message you send us.
• Newsletter sign-ups: email address.
• Business communications: information shared during emails, calls, or meetings when engaging our services.

2.2 Information Collected Automatically

• Usage data: pages visited, time spent on pages, links clicked, and referring URLs.
• Device and browser data: IP address, browser type and version, operating system, and screen resolution.
• Cookies and similar technologies: session cookies, preference cookies, and analytics cookies (see Section 6).

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide the services you request.
• To send newsletters or updates you have subscribed to.
• To improve our website, services, and user experience.
• To analyse website traffic and usage through aggregated analytics.
• To comply with legal obligations and protect our legal rights.
• To prevent fraud, misuse, and security incidents.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, our legal bases for processing your personal data are:

• Consent: where you have given clear consent (e.g., newsletter sign-up).
• Legitimate interests: to operate and improve our business, provided your rights are not overridden.
• Contractual necessity: to fulfil a contract or take steps before entering into a contract with you.
• Legal obligation: where processing is required to comply with applicable law.

5. Sharing Your Information

We may share your information with the following categories of recipients:

• Service providers: third-party vendors who assist us with website hosting, email delivery, analytics, and CRM — bound by confidentiality obligations.
• Professional advisors: lawyers, accountants, and auditors where necessary.
• Technology partners: IBM, HCL Software, Camunda, Kong, Neo4J, and ClickHouse, only to the extent required to deliver a specific engagement you have authorised.
• Law enforcement or regulators: where required by law, court order, or governmental authority.
• Business transfers: in connection with a merger, acquisition, or sale of all or part of our business, subject to the same privacy protections.

6. Cookies

Our website uses cookies to enhance your experience. Cookies are small text files stored on your device. We use the following types:

• Strictly necessary cookies: essential for the website to function correctly. These cannot be disabled.
• Analytics cookies: help us understand how visitors interact with our website (e.g., Google Analytics). Data is aggregated and anonymised.
• Preference cookies: remember your settings and preferences for future visits.

You can control or delete cookies through your browser settings. Disabling certain cookies may affect website functionality. By continuing to use our website, you consent to our use of cookies as described in this policy.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. In general:

• Contact form enquiries: up to 3 years from last contact.
• Newsletter subscriber data: until you unsubscribe.
• Client engagement data: up to 7 years for legal and tax compliance.
• Website analytics data: up to 26 months in aggregated form.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These include:

• HTTPS encryption for all data transmitted through our website.
• Access controls limiting personal data to authorised personnel only.
• Regular review of our data collection, storage, and processing practices.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. International Data Transfers

TechAvidity operates in the United States and India. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and India, where our servers are located. We ensure any such transfers are subject to appropriate safeguards in accordance with applicable data protection laws.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of the personal data we hold about you.
• Correction: request correction of inaccurate or incomplete data.
• Deletion: request erasure of your personal data, subject to legal retention obligations.
• Restriction: request that we restrict processing of your data in certain circumstances.
• Portability: receive your data in a structured, machine-readable format.
• Objection: object to processing based on legitimate interests or for direct marketing.
• Withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, contact us at info@techavidity.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To exercise your California rights, contact us at info@techavidity.com.

12. Third-Party Links

Our website may contain links to third-party websites including our technology partners (IBM, HCL Software, Camunda, Kong, Neo4J, ClickHouse). We are not responsible for the privacy practices of those websites and encourage you to read their respective privacy policies.

13. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this page periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy, please contact us: